Sunday 18 March 2012

blondes and brunettes


To Flaubert, to whom I owe everything, and to M. Le Quintrec, to whom I owe Flaubert.



Studying stereotypes is mostly about dispelling myths. One of the most enduring ones, and possibly most damaging, is the idea that stereotypes are a truth universally acknowledged. They are not. They are certainly not the truth, and they are not often acknowledged. Nor are they universal. Or logical.



“BLONDES: plus chaudes que les brunes (v.brunes)

(…)

BRUNES: plus chaudes que les blondes (v.blondes)”[1]



You can just picture it, even if your mind’s eye requires a couple of top-hats in order to imagine two men of Flaubert’s time. Man-in-a-top-hat A will mention a woman Man-in-a-top-hat B doesn’t know, explaining she is blond/ brown-haired. Man-in-a-top-hat B by way of response will make a sniggering sexual comment, because it is easy, because it is expected, because he doesn’t bloody know the first thing about the woman, apart from the fact that she has a gender, a sex. From having a sex to having sex, this is the kind of connection your brain barely needs a synapse for.

There are all sorts of advantages to using such a stereotype for M-I-A-T-H B:

a)      It maintains the conversation on a very well-trodden path where it is unlikely he will say anything new or surprising (and unusual opinions are extremely dangerous things in conversation, they force you to take a side without knowing if your co-conversationalist is going to agree with you, they expose you to the risk of being rebuked and called ignorant, all sorts of nasty things).

b)     It gives the impression that our hero is talking with the authority of a man who has extensive and detailed knowledge of LOTS of women, he studied them all throughout his extensive sex-life (men in top hats love having an extensive sex-life), he has done scientific measurements and he can now reveal to M-I-A-T-H A the secret link between a woman’s hair-colour and her sexual appetite. He is a man of the world. He knows these things. In the conversation, he is winning.



And all this at the expense of barely half a thought! In brain economy terms, this is excellent value for money.

Of course MIATH B is not explicitly thinking all of this when he makes his comment, but safety and the appearance of knowledge is what he is looking for. However, as he is speaking, MIATH B is probably thinking of one or two specific examples of blond/brown haired women who were particularly saucy (not that he necessarily met them, but, someone told him…): as far as he is concerned, he is telling the truth. And he will be telling the truth as well, two weeks later, when he makes the same comment about a woman from the opposite end of the hair-colour spectrum.



[1] Flaubert, Gustave, Dictionnaire des idées recues, Paris : Librairie générale française, 1997

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